Privacy Policy

This privacy policy sets out how Peak Performance Institute uses and protects any information that you give us when you use this website, when you contact us by phone, or when interacting with us on any of our platforms. Please read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use, retain and share personal information, your rights in relation to your personal information and on how to contact us and regulatory authorities in the event you have a complaint. We value your privacy and are committed to ensuring that it is protected. From time to time, we may ask you to provide certain information by which you can be identified when using this website or our automated online platforms; you can be assured that it will only be used in accordance with this privacy statement.

Peak Performance Institute may collect and use, and is responsible for, certain personal information about you.

Due to the nature of online marketing and website reach being beyond Australian borders, we are regulated under the General Data Protection Regulation which pertains across the European Union and UK. We are responsible as ‘controller’ of that personal information for the purposes of those laws.

When using the Peak Performance Institute website or its associated automated online platforms, you may voluntarily give us information that we record. This information may include but is not limited to your name, email address, phone number, postal address, in addition to other details that may include gender, location, occupation or other information of a demographic nature.

When you telephone us, we may also collect a recording and written transcript of your call, along with the details you provide during the call such as your name, contact details, the reason for your call and any appointment or booking preferences. See the section ‘AI phone answering, call recording and transcription’ below for more information.

In supplying this information, you consent to this information being collected, used and stored by Peak Performance Institute only as described in our Terms and this Privacy Policy.

We may also collect information about your web browsing and use of the Peak Performance Institute website. This may include but is not limited to details of your location, browsing activity, and other information about how you interacted with us. We use this information to help improve our website and monitor our communication and improve the relevancy of the content we relay to our customers.

Peak Performance Institute uses Lyngo, an artificial intelligence (AI) powered phone answering service, to help manage our incoming calls. When you call us, your call may be answered and handled by Lyngo’s AI virtual receptionist, which can answer your questions, take messages and book, change or cancel appointments on our behalf.

Calls handled through Lyngo may be recorded and automatically transcribed. This means we may collect and store an audio recording of your call, a written transcript of the conversation, your phone number, and the personal information you provide during the call (such as your name, contact details, the reason for your call and appointment details). We use this information to respond to your enquiry, manage your appointments, keep accurate records of your interactions with us, and improve the quality of our service.

You will be informed at the start of a call if it is being handled by an AI assistant and/or recorded. By continuing with the call after being notified, you consent to the call being recorded, transcribed and processed as described in this policy. If you do not wish to speak with the AI assistant or have your call recorded, you can end the call and contact us instead by email at info@ppiperth.com.au, or ask to be contacted by a member of our team.

Lyngo processes this information on our behalf as a service provider (data processor) and is not permitted to use your personal information for its own purposes. Call recordings and transcripts are stored securely, access is limited to those who have a genuine business need, and they are retained only for as long as needed for the purposes described above, after which they are deleted.

If you would like to access, correct or request deletion of a call recording or transcript, please contact us at info@ppiperth.com.au.

We do pass on your personal information to our email marketing automation platforms for the purpose of email marketing campaigns. This is managed by Peak Performance Institute.

Peak Performance Institute maintains presences on social media platforms including Facebook and Instagram. Your interactions with these platforms are governed by the privacy policies of the companies that provide them. Anything you submit to Peak Performance Institute via a social media platform is done so at your own risk without any expectation of privacy.

Any comments or information you supply on any blog that Peak Performance Institute operates can be read, used or collected by anyone. If your information appears in our blog pages and you want it removed, contact us at info@ppiperth.com.au.

If you use a link to another website through a link provided on our site, please note that we do not have any control over that other website. We cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy policy. We accept no responsibility or liability for such other websites.

We use and disclose your personal information to improve and support the products and services we provide, including responding to your phone enquiries and managing your appointments and bookings. Occasionally, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.

Please note that to process payments, we use third-party payment gateway providers for secure credit card transaction processing, and we send billing information to those third parties to process your orders and credit card payments.

We usually deal with direct customers of our company. As a direct customer of Peak Performance Institute, the lawful basis on which we rely to collect and process your data is your consent, given when you sign up to use one of our information or educational facilities, buy our products, or contact us by phone after being notified that your call may be recorded and handled by our AI phone answering service.

Since we have adopted the General Data Protection Regulation, you have a number of important rights. In summary, those include rights to:

• Transparency over how we use your personal information
• Access to your personal information and to other additional information that this Privacy Notice is designed to cover
• Require us to correct any mistakes in the information which we hold
• Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format
• Object at any time to the use of your personal information for direct marketing
• Object to the use of automated marketing which produces legal effects concerning you or similarly significantly affects you
• Object, in certain other situations, to our use of your personal information, including the recording or transcription of your calls

If you would like to exercise any of those rights, lodge a data subject request, or have a complaint or question, please email us at info@ppiperth.com.au.

If you would like to unsubscribe from any email newsletter, you can click the ‘unsubscribe’ button at the bottom of the email. It may take up to 7 days for this to take effect.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online and through our phone systems, including call recordings and transcripts. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach, and will notify you and any applicable regulator where we are legally required to do so.

We may change this privacy notice from time to time. This privacy notice was last updated in July 2026 to reflect our use of Lyngo, an AI-powered phone answering, call recording and transcription service.

You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@ppiperth.com.au.

We will not sell or release your personal information to third parties unless required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting, but only if you tell us that you wish this to happen.

If you believe that any information we are holding about you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Peak Performance Institute — 144 Cambridge Street, West Leederville WA 6007 — info@ppiperth.com.au